33 Affordable Ways To Promote Your Business

33 Affordable Ways to Promote Your Business

affordable-promotionWhat’s the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when you’re on a low budget? How can you get the word out about your business in the most affordable way?

1.KNOW WHO YOUR AUDIENCE (BUYERS) ARE.  What do they look like?  Who are they?  What is the age group?  What are their hobbies?  What are their interests?  Do you work full time or part time?  What is their income level?  When you know who your market is, then you fit your promotional strategies towards your target market.

2. If you don’t have a website – get one quickly. If you can’t afford to have someone custom-design your own.  It’s easy with WordPress. There are millions of websites created every day using WordPress.  They also have “plugins” that are free and can help enhance the features of your site.  Make time to learn WordPress – it will be a great investment of time and energy.

3. Set up a listing for your business in search engine local directories.
Google and Bing both offer a free listing for local businesses.
To get listed on Google, go to Google My Business.
To get listed on Bing, go to Bing Places for Business
Yahoo charges for local listings, but you get listed on a lot more than Yahoo if you buy their service. The service, called Yahoo Localworks, costs $29.99 a month and lists you in 50 directories including Yahoo Local, Yelp, WhitePages, Bing, Mapquest and more. The benefit of paying: You have a single location to enter your data to make it consistent and available on multiple online directories that your customers might search to find what you sell.

      1. Set your business profile or page up on Linkedin, Facebook, Google Plus and Twitter. Be sure your business profile includes a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.  A great way to PROMOTE your business.
      2. Business Cards and postcards (used as fliers) are always an inexpensive method to promote your business.  Place all your contact information on your business card or postcard.  Your website and email address should be printed and easily seen Promote your business today.
      3. Make sure to utilize an affordable email service, and send an email newsletter and/or promotional offers to customers and prospects for your business.   An email service (see Resources at the top of this website)
      4. Get your business cards into the hand of anyone who can help you in your search for new clients. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
      5. Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have bulletin boards where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
      6. Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
      7. Join clubs or organizations who target your customers. If they charge a fee, then pay it.  It could be a great investment. If the group has a website and publishes a list members on the site, make sure your name and website link get added.
      8. Get involved in 2 or 3 groups. That will give you more opportunity to meet possible prospects. Do not be an opportunist.  People recognize a greed hustler and they will avoid you. Bond with the group on other levels without a sleazy sales pitch. Help them with their problems first.
      9. Publicize the most unique asset about you or your business. Send out press releases to local newspapers, radio stations, cable TV stations, magazines whose audiences are likely to be interested in buying what you sell. Be sure to post the press releases on one or more online press release services, too, being sure to include links to your website. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of “art” (drawings or photos) to fill space and break up the gray look of a page of text.  Another great way to Promote.
      10. Write an article illustrating your expertise in your market Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article. If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too.
      11. Publicize your publicity. Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity. Make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service. The publicity clips lend credibility to the claims you make for your products or services.
      12. Request work or leads others. Contact nonprofit organizations, schools and colleges, and even other businesses that have customers who may need your services.  This is invaluable – great way to promote.
      13. Network with others who earn a living in the same industry. Let them know you are available to handle their work overloads. (But don’t try to steal their customers.
      14. Make yourself available as a speaker. Industry conferences, volunteer organizations, libraries, and local business groups often need speakers for meetings. You’ll benefit from the name recognition.
      15. If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested. Or, teach others how to use some tool you use in your work.
      16. Create unique Youtube videos.  Also-sharing and slide-sharing sites.
      17. Find out what federal, state, and local government programs are in existence to help you get started in business. Most offer free business counseling, and some can put you in touch with government agencies and large corporations that buy from small and woman-owned businesses
      18. If you’re a woman-owned or minority-owned business look into getting certified by private, state or federal organizations. Many purchasing agents have quotas or guide for the amount of goods and services they need to buy from minority- and woman-owned businesses.
      19. Send out sales letters or postcards to everyone you think could be able to use what you sell. Be sure to describe your business in terms of how it can help the prospect.  Develop an ELEVATOR PITCH.  Promote your business to others with a short 30 second pitch – learn how to describe your business and the greatest benefit in 30 seconds.
      20. If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle. That way your means of transportation becomes a vehicle for advertising your business. If you don’t want the business name painted on the vehicle, consider using magnetic signs.
      21. Get on the telephone and make “cold calls.” These are calls to people who you would like to do business with. Briefly describe what you do and ask for an appointment to talk to them about ways you can benefit them.
      22. Get samples of your product or your work into as many hands as possible.
      23. Offer a free, no obligation consultation to people you think could use your services. During such consultations offer some practical suggestions or ideas–and before you leave ask for an “order” to implement the ideas.
      24. Always ask for referrals. Ask existing customers, prospects and casual acquaintances. When you get them, follow up on the leads.
      25. Utilize the famous word of mouth method. Instead of (or in addition to) selling your products yourself, look for affiliates, resellers or people who will generate leads for you in return for a commission on sales.
      26. Create an Arrangement with other businesses who serve the same market, but sell different products and services. Make arrangements to pass leads back and forth, or share mailings.
      27. Have sales letters, flyers and other pertinent information printed and ready to go. Ask prospects who seem reluctant to buy from you: “Would you like me to send information?” Follow up promptly with a note and a letter that says, “Here is the information you requested.
      28. Run a contest. Make the prize something desirable and related to your business — it could be a free gift basket of your products, for instance, or free services.
      29. Utilize all the pay per click methods on the Internet.  They can become fairly handy. If you are not yet advertising on search engines search for offers that give you $50 or $75 in free advertising to start.
      30. Buy Ads in ONLINE newsletters.  Newsletters can have thousand of subscribers.  Request your promotional email to be blasted out to thousands of their subscribers for a fee.  It works.  See Mentors.

Press Release: Secret Promotional Method

PRESS RELEASE: A SECRET PROMOTIONAL METHOD.

press-release-amazingbizsecretsA Press Release should absolutely be a part of your marketing promotion strategies. Unlike an article, which is typically your opinion or a story, a press release marks an occasion. It should be news worthy and not a sales page.

It’s also a great method to introduce yourself as a leader and own your brand.

You get instant credibility when people “google” your name and your press releases appear in the search results. These are the people who are doing their homework on your business opportunity.  These people are usually a higher quality prospect.

Follow these instructions and create your press release in a text, like Word.

This allows you to easily paste the appropriate text into the various Press Release distribution forms. (More on this later.) Remember, once a release gets distributed, it then gets posted on numerous news sites throughout the web. The exposure for your internet marketing promotion is incredible but you can’t make any changes once you’ve released it.  Work to make sure your press release is a good as possible.

Step 1. Choose your topic

A Press Release is great for:

  • great for spreading the word of your new business.
  • your new website
  • your new concept
  • your new blog
  • your new video series or ebook

Step 2. Optimize for Keywords

Select specific keywords, including your name, and/or your company name. Also, consider “standing on the shoulders of giants.” This means if you can attach yourself to a visible brand, especially in the heading – you’re internet marketing promotion will benefit from the exposure that brand is already generating.

Step 3. Write the Press Release

The release should be 3 to 4 paragraphs, no more than 400 words. More than 400 words will cost more for distribution. Get each keyword into the release at least 3 or 4 times: (don’t over do it.)

  • once in the heading
  • once in the initial paragraph – preferably the first sentence
  • and two more times throughout the text – preferably in the last paragraph

Think Through Your Contact Info

Include a real phone number and email address for people to get a hold of you. But, don’t give out your day-to-day contact information.

Hint: You’ll appear more like a “big” company if you don’t use your name as the point of contact, especially if the quote within the release is your own. You can make up a name or use an employee name.

Heading

Both your main keyword, your name, and your URL should be in the heading or at least the sub-heading. It should specifically state the occasion and it’s value. This is tricky because from a news perspective, it should NOT be a SALES LETTER. (benefit oriented). 

1st Paragraph

The initial sentence should have your location (City, State.) – who you are and what your big announcement. Nine times out of ten this is simply a reiteration of your heading but, remember, often people will only read the first line of your release and the last line.

The rest of the paragraph is just a little more information on what it is: features and benefits.

2nd Paragraph

This should be a quote about why this occasion is important to your marketing promotion and the goal or mission?

3rd Paragraph of Your Press Release.

This paragraph wraps it all up. You should get your keywords into the text again, and dive a little deeper into the detail of what will happen with this occasion. Also, be sure to weave into this paragraph your URL one more time. If you can include a video in your press release, put the link in the last sentence. This will increase your conversion rate up to 10 times.

Example: Each day a new topic covers things like advice on how to become a leader in starting your own business, why very few people ever make a six-figure income in this industry, online marketing secrets, online marketing automation, and attraction marketing. Viewers will walk away with an understanding of how to turn leads into customers and the 23 questions you should be asking before starting your own business. The series is available free at www.AmazingBizSecrets.com

4th Paragraph

The final paragraph is simply a write up of your internet marketing promotion or your business. This should be a paragraph of information specifically about your business that you should have on file. Just copy and paste it into all press releases.

Step 4: Distribute Your Press Release

It’s so much easier now to distribute a release than in the old days before the Internet. Create an account at any or all of the below sites and start copying and pasting your text from your text document into the forms of the distribution site. Once you’ve logged-in it will be apparent what to do.

A few extra tips:

www.WebWire.com will distribute your release the quickest, within about 15 minutes.

www.24-7PressReleases.com allows you to attach a video, which will get a higher conversion rate. Google loves videos so this will help you rank higher, organically.

Sites for distribution:

www.free-press-release.com

www.prweb.com

www.prlog.com

www.MarketWire.com

www.BusinessWire.com

We hope this promotional article helped you.

4 Ingredients For an Effective Facebook Business Ad

Ingredients Needed For Effective Facebook  Ads

Ingredients needed for effective facebook ads1) Visual.  Use a Photo.

Facebook ads have become part of the promotional arsenal for online and offline businesses. It’s urgent you learn these few essential ingredients.  They are not difficult, however, often times they are overlooked.  Mentors will help you succeed also.

Visual content is usually treated more favorably in the Facebook algorithm. What’s more, visual content is more engaging in the ever-changing News Feed, and therefore has more of a chance of grabbing the attention of your potential customers.  No matter what type of ad you make, your image needs to be visually appealing and ALWAYS attention grabbing.

2) Your Ad Must be Relevant To Your Target Audience.

Naturally, this is highly important, however, you’d be surprise how many people place ads for a market who has ZERO interest.  One of the main reasons people do not buy is because they simply DO NOT want what you’re selling.  Relevance is critical for success when using Facebook advertising. Remember, you are spending money when someone views or clicks on your ad. If you’re showing ads that aren’t relevant to your target audience, then you’re wasting your time and money and will likely not see success with any kind of advertising.  This all sounds like common sense, but some people seriously miss this point.

3) The Must Provide an Overwhelming Proposition to Your Facebook Ads.

A value proposition tells the reader why they should click on your ad to learn more about your product. The ad must be so powerful that people would feel foolish if they DIDN’t CLICK on the ad to learn more. How is your product or service different from any other? Why should the viewer click on your ad to see your website?

The ad or proposition must be believable. Don’t make up stuff. Saying you have the greatest SERVICE in the world will not make people come to your business’s Page, but maybe offering a hefty discount of 50% will or adding social proof such as;  our services is enjoyed by over ONE MILLION people.

4) Your Ad Must Have a Clear CALL TO ACTION.

You must tell your people what you want them to do next.  An incredible and relevant ad is great, but without a call-to-action, your viewer might not know what to do next. Add something like; “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer. Your CALL TO ACTION should encourage people to click on your ad now.  There must be an urgency.  People love to naturally procrastinate.  If they know they could miss out on a ‘deal’, then might click now.  Here’s are a few mentors who can show you all the secrets you need to succeed.

8 Secrets for More Youtube Views

8 Secrets for More YouTube Views.

The more Youtube Views you have the more your message will spread. We’ve got you covered with secret tips that will help catapult your YouTube video views.

These 8 Secrets will absolutely help you give a head start among those who do not use them.

Annotations across videos

You’ve certainly seen the text that says things like “Thumbs Up!” or “Subscribe!”? Those are called YouTube annotations. They are promotional ways to help increase your youtube video views.  By using these things called ANNOTATIONS -you can link from one video to another.  You can invite views to watch your playlist.

Annotations will invite your viewers to do the next step.  Annotations will increase viewers without a doubt.  How To Use YouTube Annotations To Maximize Your Subscribers, Views & Overall YouTube Success and check out annotations in action in the video below. We created a collection of viral video compilations and used annotations to link every single video together, to entice viewers to watch not just one video, but all of the videos in the collection.

Playlists

Playlists are a great way to increase viewers.  A playlist is a list, or group, of videos that will play in order, one video after another after another. Playlists come up separately in search results. That means, if you’ve got a video about DOGS or a playlist about animals that includes the DOG video, viewers will have more opportunities when searching to find your video. They may choose to watch your playlist, or they may choose to watch your DOG video.

Additionally, because playlists play your videos automatically one after the other, when viewers watch playlists they typically watch more of your videos, which INCREASES the views across your channel. Playlists can also be embedded, so viewers can watch all your videos together on your blog or website.

Subscribers

Subscribers are the best method to get more views on your videos. After all, the people that subscribe are your fan base and they are ready and waiting for you to upload new videos. The more subscribers you’ve got, the more views you will get uploading your video. When someone subscribes, all of your new videos will show up on their home page and they may even subscribe to be notified by email when you upload something new to the video site.

How do you get new subscribers? Aside form uploading great content on a regular basis, ask! A lot of viewers aren’t thinking about subscribing to anyone at all, but if an annotation pops up on the screen reminding them to subscribe or, better yet, if you ask them yourself in your video, they will be more likely to click through to subscribe.

Bulletins

As you build up your subscriber base it’s important to communicate with your fans. One of the best ways is through bulletins. Just about a year ago, YouTube introduced bulletins. Bulletins let you easily send out text and videos to all of your subscribers and the bulletins appear on the homepage of your subscribers. Don’t be shy – send out bulletins to let your subscribers know when you upload new videos.

Video Responses

Another method to get more views on your YouTube videos is by posting them as video responses on more popular related videos.

So how is it done? Head over to the video you’d like to post your video response to. You’ll notice that next to the comment box you can click on “Create a video response”. Click and you’ll be directed to a page that lists all of your videos. Click on the one you’d like to use as your video response. It takes two seconds and can be a great way to get extra video views.

Spread Your Videos Around.  

Post your videos anywhere you can.  It will increase your youtube viewers tremendously.  Post on all the social media sites.  Get your fans and friends to post your videos as well.

Community

By commenting on videos that you like, subscribing to and following other cool video makers and reaching out to your YouTube “idols” you can do a world of good. Not only does joining the community spread your name around.  Find great mentors here.