Ingredients Needed For Effective Facebook Ads
1) Visual. Use a Photo.
Facebook ads have become part of the promotional arsenal for online and offline businesses. It’s urgent you learn these few essential ingredients. They are not difficult, however, often times they are overlooked. Mentors will help you succeed also.
Visual content is usually treated more favorably in the Facebook algorithm. What’s more, visual content is more engaging in the ever-changing News Feed, and therefore has more of a chance of grabbing the attention of your potential customers. No matter what type of ad you make, your image needs to be visually appealing and ALWAYS attention grabbing.
2) Your Ad Must be Relevant To Your Target Audience.
Naturally, this is highly important, however, you’d be surprise how many people place ads for a market who has ZERO interest. One of the main reasons people do not buy is because they simply DO NOT want what you’re selling. Relevance is critical for success when using Facebook advertising. Remember, you are spending money when someone views or clicks on your ad. If you’re showing ads that aren’t relevant to your target audience, then you’re wasting your time and money and will likely not see success with any kind of advertising. This all sounds like common sense, but some people seriously miss this point.
3) The Must Provide an Overwhelming Proposition to Your Facebook Ads.
A value proposition tells the reader why they should click on your ad to learn more about your product. The ad must be so powerful that people would feel foolish if they DIDN’t CLICK on the ad to learn more. How is your product or service different from any other? Why should the viewer click on your ad to see your website?
The ad or proposition must be believable. Don’t make up stuff. Saying you have the greatest SERVICE in the world will not make people come to your business’s Page, but maybe offering a hefty discount of 50% will or adding social proof such as; our services is enjoyed by over ONE MILLION people.
4) Your Ad Must Have a Clear CALL TO ACTION.
You must tell your people what you want them to do next. An incredible and relevant ad is great, but without a call-to-action, your viewer might not know what to do next. Add something like; “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer. Your CALL TO ACTION should encourage people to click on your ad now. There must be an urgency. People love to naturally procrastinate. If they know they could miss out on a ‘deal’, then might click now. Here’s are a few mentors who can show you all the secrets you need to succeed.