31 Words Avoid In Email Subject Line

WORDS TO AVOID IN YOUR EMAIL SUBJECT LINE.  Increase Open Rate.

increase open rate

Increase your email open rates by simply avoiding certain words.  If not, your emails will end up in SPAM or other folders, which could be hidden from your customers or potential customers. Here are some high points for you to remember. Increase your open rate by simply following these simple rules.

  • Patients can easily unsubscribe from your emails by clicking “Update preferences” in the footer of any email.
  • All prebuilt RevenueWell content is professionally designed and written to pass through the spam filters no problem.

That said, there’s a fair amount of customization you can do to your automatic communications and prebuilt custom campaigns — so you need to make sure you do it in a way that doesn’t make you look like a spammer to spam filters.

One of the first things spam filters look at is your email message’s subject line. Specifically, they’re looking for words that spammers often use to lure the unsuspecting reader into opening their message.  Get more expert knowledge about Internet Marketing here.

Now, we know many of these will seem enticing and even true as far as your campaign is concerned. But believe us, avoiding the following words in the email message subject of your campaign will increase the chance that it’ll land in your patients’ inbox:

1. 100% satisfied 16. Guarantee
2. 50% off 17. Herbal
3. Affordable 18. Hidden
4. Amazing 19. Limited Time Offer
5. Avoid 20. Lose
6. Best price 21. Offer
7. Collect 22. One time/ One-time
8. Cost/ No cost 23. Only
9. Compare 24. Open
10. Credit 25. Price
11. Discount 26. Remove/ Removes
12. Easy Terms 27. Save $
13. For You/ Your Family 28. Stop
14. Friend 29. Teen
15. Get 30. Win/ Winner

31. Free

Get more information here.

Email Secrets: Part one

Email Secrets – Sending Emails to Busy People

Email-secretsPeople want to help you if you approach them in the right way.  Email secrets are used by savvy business people while showing respect to others.

Most successful people have a host of people they can contact to get their questions answered.  First, it is extremely important that a beginning or mature business owner always have a group of trusted advisors or mentors that can be contacted.

Let’s say you want to ask a question from a very busy advisor.  You don’t want to waste his/her time, but you want to reach out for a prompt reply.

You do not want to take time for a phone call or a series of back and forth emails.  You respect their time and yours. The last thing you want to hear from anyone is ….”Please, I just do not have time right now.” 

Your goal is to minimize the back and forth and make it easy for the busy person to find time to talk to you or quickly answer your question.

Here are a five important things to keep in mind when you write the email:

1. Remember, you are the one who needs the advice and help.  If a quick email back to you will not be sufficient, then you should initiate the call, but provide your phone number in case they want to speak to you right now.

Put this in the right perspective. YOU want something from THEM. It’s important to recognize this and be flexible and work around the busy person’s schedule. That means:

2. Do not phrase your email so they have to think very hard.

Make it easy for them to say “yes, I want to help you.”  Give them lots of options. This illustrates that you really understand they are very busy. 

3. Send the email when they’re most likely to read it.

Never, ever send an email on a Friday afternoon.  Big mistake.  This shows you do not care about their weekend and it is almost discourteous.

To maximize your chance of getting a response, email a busy person when they’re most likely to read and process it.

In other words:

-Do NOT email a busy person on Monday morning
-Do NOT email a busy person when you know they are celebrating a special day.

Instead, think when they’re most receptive. Maybe at lunch? Maybe Sunday night when they’re prepping for their week?

4. Formatting

Bad formatting can make a great message worthless.

Use paragraph breaks and bullet points liberally to make your email easy and fast to read.

Also, send it in plain text rather than HTML so it can be easily read on a mobile device. For VIP emails, send yourself a test to make sure it’s readable and any URLs are clickable.

5. Use correct grammar and spelling

Silly typos signals laziness. Use proper punctuation and capitalization.

Don’t use lower case “i”s or texting abbreviations. An email should be more polished than a text message.  Be a professional.

Always proofread your email. Let the reader focus on your well-crafted message, not the fact that you still do not know the difference between “its” and “it’s.”  or your and you’re.  Major pet peeves.

There are a couple of things I want to call your attention to in this email.

  1. The writer quickly introduces their referral and affiliation. If you have a connection to the busy person, always put it right up front.
  2. For the purposes of this email, the pitch is irrelevant. Be specific that you have a reason for emailing, but keep it brief. The point of this email is coordinating the phone call.
  3. Always specify a short time period. A busy person is less likely to object to a minimal time commitment to a total stranger.
  4. Offer them a few choices, and try to provide one all day option, as well as two narrowly defined times. The “after 1pm” suggestions help busy people cope with the paradox of choice.
  5. Explicitly acknowledge that they are higher-status and politely offer to honor their schedule.
  6. Give the busy person the option of what to do. Sometimes, busy people will just call you right when they receive the email if they have a few minutes.

You’ve just discovered one the email secrets used by successful people. There you have it. By following these steps you can almost guarantee to get the person’s attention and get a great response.  Start collecting trusted advisors or mentors you can call upon when needed.  Every successful business person has advisors.

Marketing Plan

marketing-plan_-_amazingbizsecretsNearly everyone knows to be successful you need a business plan, yet many entrepreneurs don’t realize a marketing plan is just as vital. Unlike a business plan, a marketing plan focuses on winning and keeping customers; it’s strategic and includes numbers, facts and objectives.

A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals.

It’s your plan of action – the type of product or service you’ll be offering, the type of person who will want to buy it and the tactics you’ll use to generate leads that result in sales.

Here’s a closer look at creating a marketing plan that works:

Step 1: Begin with a quick “overlook” of your company’s current situation, called a “situation analysis.”

This first section defines your company and its products or services, then it will show how your benefits separate you from the competition.

Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores, positioning your product or service competitively requires an understanding of your NICHE market.

How Are You Going to Provide Better Value?

Not only do you need to be able to describe what you market, but you must also have a clear understanding of what your competitors are offering and be able to show how your product or service provides a better value.

Make a list of the company’s strengths and weaknesses. Strengths and weaknesses refer to characteristics that exist within your business, while opportunities and threats refer to outside factors. To determine your company’s strengths, consider the ways that its products are superior to others, or if your service is more comprehensive, for example; What do you offer that gives your business a competitive advantage? Weaknesses, on the other hand, can be anything from operating in a highly saturated market to inexperienced employees or team.

Next, describe any external opportunities you can capitalize on, such as; is the market for your product or service expanding or decreasing?  How will you over-come any threats to your company profits?

You must analyze your product’s features and decide how they distinguish your product from its competitors.

Investigate and describe what type of buyer is most likely to purchase your product. What are you selling? Convenience? Quality? Discount pricing? You can’t offer it all. Knowing what your customers WANT will you create a product or service they will want to purchase.

Step 2: Describe your target audience.

Creating a simple, one-paragraph profile of your prospective customer is essential.  YOU MUST KNOW WHO WANTS YOUR PRODUCT. You can describe prospects in terms of demographics—age, sex, family composition, earnings and geographic location—as well as lifestyle. Ask yourself the following: Are my customers conservative or innovative? Leaders or followers? Timid or aggressive? Traditional or modern? Introverted or extroverted? How often do they purchase what I offer? In what quantity?

If you’re a business-to-business marketer, you may define your target audience based on their type of business, job title, size of business, geographic location or any other characteristics that make them possible prospects. No matter who your target audience is, be sure to narrowly define WHO they are. This will be your guide as you plan your media and public relations campaigns.

Step 3: List your marketing goals.

What do you want your marketing plan to achieve? For example; are you hoping for a 20 percent increase in sales of your product per quarter? Write down a short list of goals—and make them measurable so that you’ll know when you’ve achieved them.

Step 4: Develop the marketing strategies you’ll use.

This aspect is the NUTS AND BOLTS of your marketing plan. In the previous sections, you outlined what your marketing must accomplish and identified your best prospects; now it’s time to detail the tactics you’ll use to reach these prospects and accomplish your goals.

A good marketing program targets prospects at all stages of your sales cycle. Some marketing tactics, such as many forms of advertising, public relations and direct marketing, are great for reaching cold prospects.

Warm prospects—those who’ve previously been exposed to your marketing message and perhaps even met you personally—will respond best to permission-based email, loyalty programs and customer appreciation events, among others.

Your hottest prospects are individuals who’ve been exposed to your sales and marketing messages and are ready to close a sale. Generally, interpersonal sales contact (whether in person, by phone, or email) combined with marketing adds the final heat necessary to close sales.

To complete your STRATEGY section, outline your primary marketing strategies, then include a variety of tactics you’ll use to reach prospects at any point in your sales cycle.

For example, you might combine outdoor billboards, print advertising and online local searches to reach cold prospects but use email to contact your warm prospects.

Discover exactly what type of media your audience will respond to. Which types of media will reach your audience? Avoid broad-based media—even if it attracts your target audience.  If it is not relevant then it’s a waste of time and money. The marketing tactics you choose must reach your prospects when they’ll be most receptive to your message.

Step 5: Set your marketing budget.

You’ll need to devote a percentage of projected gross sales to your annual marketing budget. Of course, when starting a business, this may mean using newly acquired funding, borrowing or self-financing. Just bear this in mind—marketing is absolutely essential to the success of your business. And with so many different kinds of tactics available for reaching out to every conceivable audience niche, there’s a certain mix of methods to reach your target market – even if you’re on a low budget.

The key is to NEVER stop marketing—never stop spreading the word, and don’t concern yourself with the more costly tactics until you earn more profits and they become more affordable.

Many courses are available to help any small business go to the next level of success.  They are very affordable too.  See Mentors

 Create your marketing plan today!

33 Affordable Ways To Promote Your Business

33 Affordable Ways to Promote Your Business

affordable-promotionWhat’s the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when you’re on a low budget? How can you get the word out about your business in the most affordable way?

1.KNOW WHO YOUR AUDIENCE (BUYERS) ARE.  What do they look like?  Who are they?  What is the age group?  What are their hobbies?  What are their interests?  Do you work full time or part time?  What is their income level?  When you know who your market is, then you fit your promotional strategies towards your target market.

2. If you don’t have a website – get one quickly. If you can’t afford to have someone custom-design your own.  It’s easy with WordPress. There are millions of websites created every day using WordPress.  They also have “plugins” that are free and can help enhance the features of your site.  Make time to learn WordPress – it will be a great investment of time and energy.

3. Set up a listing for your business in search engine local directories.
Google and Bing both offer a free listing for local businesses.
To get listed on Google, go to Google My Business.
To get listed on Bing, go to Bing Places for Business
Yahoo charges for local listings, but you get listed on a lot more than Yahoo if you buy their service. The service, called Yahoo Localworks, costs $29.99 a month and lists you in 50 directories including Yahoo Local, Yelp, WhitePages, Bing, Mapquest and more. The benefit of paying: You have a single location to enter your data to make it consistent and available on multiple online directories that your customers might search to find what you sell.

      1. Set your business profile or page up on Linkedin, Facebook, Google Plus and Twitter. Be sure your business profile includes a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.  A great way to PROMOTE your business.
      2. Business Cards and postcards (used as fliers) are always an inexpensive method to promote your business.  Place all your contact information on your business card or postcard.  Your website and email address should be printed and easily seen Promote your business today.
      3. Make sure to utilize an affordable email service, and send an email newsletter and/or promotional offers to customers and prospects for your business.   An email service (see Resources at the top of this website)
      4. Get your business cards into the hand of anyone who can help you in your search for new clients. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
      5. Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have bulletin boards where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
      6. Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
      7. Join clubs or organizations who target your customers. If they charge a fee, then pay it.  It could be a great investment. If the group has a website and publishes a list members on the site, make sure your name and website link get added.
      8. Get involved in 2 or 3 groups. That will give you more opportunity to meet possible prospects. Do not be an opportunist.  People recognize a greed hustler and they will avoid you. Bond with the group on other levels without a sleazy sales pitch. Help them with their problems first.
      9. Publicize the most unique asset about you or your business. Send out press releases to local newspapers, radio stations, cable TV stations, magazines whose audiences are likely to be interested in buying what you sell. Be sure to post the press releases on one or more online press release services, too, being sure to include links to your website. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of “art” (drawings or photos) to fill space and break up the gray look of a page of text.  Another great way to Promote.
      10. Write an article illustrating your expertise in your market Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article. If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too.
      11. Publicize your publicity. Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity. Make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service. The publicity clips lend credibility to the claims you make for your products or services.
      12. Request work or leads others. Contact nonprofit organizations, schools and colleges, and even other businesses that have customers who may need your services.  This is invaluable – great way to promote.
      13. Network with others who earn a living in the same industry. Let them know you are available to handle their work overloads. (But don’t try to steal their customers.
      14. Make yourself available as a speaker. Industry conferences, volunteer organizations, libraries, and local business groups often need speakers for meetings. You’ll benefit from the name recognition.
      15. If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested. Or, teach others how to use some tool you use in your work.
      16. Create unique Youtube videos.  Also-sharing and slide-sharing sites.
      17. Find out what federal, state, and local government programs are in existence to help you get started in business. Most offer free business counseling, and some can put you in touch with government agencies and large corporations that buy from small and woman-owned businesses
      18. If you’re a woman-owned or minority-owned business look into getting certified by private, state or federal organizations. Many purchasing agents have quotas or guide for the amount of goods and services they need to buy from minority- and woman-owned businesses.
      19. Send out sales letters or postcards to everyone you think could be able to use what you sell. Be sure to describe your business in terms of how it can help the prospect.  Develop an ELEVATOR PITCH.  Promote your business to others with a short 30 second pitch – learn how to describe your business and the greatest benefit in 30 seconds.
      20. If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle. That way your means of transportation becomes a vehicle for advertising your business. If you don’t want the business name painted on the vehicle, consider using magnetic signs.
      21. Get on the telephone and make “cold calls.” These are calls to people who you would like to do business with. Briefly describe what you do and ask for an appointment to talk to them about ways you can benefit them.
      22. Get samples of your product or your work into as many hands as possible.
      23. Offer a free, no obligation consultation to people you think could use your services. During such consultations offer some practical suggestions or ideas–and before you leave ask for an “order” to implement the ideas.
      24. Always ask for referrals. Ask existing customers, prospects and casual acquaintances. When you get them, follow up on the leads.
      25. Utilize the famous word of mouth method. Instead of (or in addition to) selling your products yourself, look for affiliates, resellers or people who will generate leads for you in return for a commission on sales.
      26. Create an Arrangement with other businesses who serve the same market, but sell different products and services. Make arrangements to pass leads back and forth, or share mailings.
      27. Have sales letters, flyers and other pertinent information printed and ready to go. Ask prospects who seem reluctant to buy from you: “Would you like me to send information?” Follow up promptly with a note and a letter that says, “Here is the information you requested.
      28. Run a contest. Make the prize something desirable and related to your business — it could be a free gift basket of your products, for instance, or free services.
      29. Utilize all the pay per click methods on the Internet.  They can become fairly handy. If you are not yet advertising on search engines search for offers that give you $50 or $75 in free advertising to start.
      30. Buy Ads in ONLINE newsletters.  Newsletters can have thousand of subscribers.  Request your promotional email to be blasted out to thousands of their subscribers for a fee.  It works.  See Mentors.