1. It’s Sad to Say, but Most People Today Are Fat Lazy Slobs . . .
Sad but true. Most people today are fat lazy slobs. They are spoiled rotten on technology and expect instant gratification. Discover 11 entrepreneur secrets you did not know existed.
This may sound harsh. Technology has made most people fat and lazy. Whenever possible, people will seek to accomplish whatever needs to be done with as little effort as possible. Be careful about inventing anything where the human must put out much effort. Seriously!
Think of the most successful innovations in the past year, or the past decade, or even the past century. Now ask yourself whether they involved reducing effort or made our daily lives harder and in fact required greater effort. Whether you thought of automobiles, computers, mobile phones or – my personal favorite – the TV remote control, reducing effort (or increasing efficiency) pays dividends.
Despite all the Nutritional Knowledge and 24 hour Fitness Centers – Americans are Getting Fatter and Obesity is Increasing More Than Ever!
Technology is not only dumbing us down, but people are getting fatter and lazier too.
If you’re a business owner, I don’t think I would put my lifesavings into creating a business around anything that requires a human to put out much effort.
Entrepreneurs should be cautious when trying to launch a new product or service that requires users to climb much (or any) of a learning curve. The magic of Apple devices has long been their intuitiveness. Easy-to-use doesn’t guarantee success, but “putting out effort” is a recipe for disaster.
Laziness is also found in how we think in regard to how much mental energy we exert to solve problems. Findings are discouraging: we tend to do the bare minimum and end up making serious errors of judgment as a result. In a nutshell, thinking is hard work and we don’t do any more work than absolutely necessary (and often not even that much). Given a choice between exerting more effort (mental or otherwise) or a little less, how many of us choose to work harder? That’s right – as a society, we have become fat lazy slobs!
2. Most People Are Into Instant Gratification . . .
WE WANT THINGS NOW! We want things to be easier, we also want them to happen faster. As in, right now. Not later. How long are you willing to wait for a web page to load? How do you react to being put on hold? For most of us, the answers are: not very long and not very well.
The lessons for us? If we can delay gratification, we can attain some significant advantages. But as entrepreneurs, we should be just as wary about launching a business that requires our customers to wait or takes much effort. The success of the fast food industry should tell us all we need to know about the value of instant gratification among the fast lazy slobs of today.
3. Patience and Good Things Will Happen
Despite the tendency of people to prefer instant gratification, the process of starting and building a new business is slow and deliberate, without INSTANT rewards.
There are always a few exceptions – Facebook is often cited – but the definition of an exception is that it isn’t normal. And the greater the degree of novelty, the longer it will usually take to educate and persuade potential customers. That’s not to mention the core activities of developing the product, building a team and raising the capital to pay for everything.
There is a quickening happening in our world. The days fly by. Time seems to evaporate, leaving us scrambling to catch up. Watch entrepreneurs working during the start-up phase of a new venture and you’ll find them working whenever they’re awake; they almost never sleep. They’ll tell you it’s because there never seems to be enough hours in the day.
4. A Good Team With a Good Idea
It is vitally important for any successful business to find a group of people who work well together. Mixing their strenghts and weaknesses is an art. Establishing a TEAM of people with the skills to make a business run like a well tuned engine is incredible.
Investors are fond of saying they’d rather bet on an “A” team with a “B” idea than a “B” team with an “A” idea. They know that business models change, technologies evolve, and customer tastes are in a constant state of flux. Those same investors will tell you that most business plans are obsolete the second they come off the printer.
Simply put, there’s no substitute for being part of a market. There’s tremendous value in simply getting started and learning as you experience the daily activities. The process of trying, fixing, and trying again is how entrepreneurs figure out what their customers really want and what it will take to deliver against those expectations. Entrepreneur secrets are always found in the way he runs a business.
5. Entrepreneurs Know they Must Work Hard to Create A Dream Business.
Harvard Professor Michael Porter describes the essence of strategy as “deciding what not to do.” Leaders who aren’t able to make tough choices doom their organizations to mediocrity when they do too many things in an adequate way and nothing with excellence as the desirable standard. The hardest thing for a new company to do is say “No” to a customer. But if you chase every shiny penny you see on the sidewalk, you shouldn’t be surprised if you end up somewhere you didn’t want to be. Businesses evolve, but they can’t be everything to everybody. Recognizing when trade-offs have to be made, and having the mental discipline to make hard choices often separates the winners from the losers.
6. SH*T Happens!
Entrepreneurs expect many things to go wrong. Entrepreneurs and business owners always do the best they can. When things do not go as planned, then the secret of the entrepreneur will simply find a quick solution. Often times, business is about putting out daily fires. A big secret of most entrepreneurs is this; every problem has a solution – however, it’s up to the knowledge of a business owner to find the best solution possible. If you do not want to be a problem solver, then do not be a business owner. Just get a job, show up and collect a paycheck. Many times, an entrepreneur wants a successful business so much, that they will hire a mentor or business coach to help guide them.
7. An Entrepreneur Will Take Care of Himself or Herself . . .
A good balance of nutrition and exercise is an important secret among successful business owners. Staying fit physically, emotionally and mentally is extremely important to achieve all the hard working goals.
It almost never fails. When a person neglects their body, then their emotional and mental minds are also damaged. Before long, their business will suffer, then it may go out of business. The business owner and the business must remain healthy and strong. Another entrepreneur secret.
In order to accomplish all the daily, weekly and annual goals, a business owner must stay strong. Fatigues will destroy a business owner. Business owner often believe in power naps. Getting plenty of restful sleep is important. A fresh and focused mind creates great decisions.
8. People Who Say “Don’t Sweat the Small Stuff” . . .
Don’t sweat the small stuff? Are you kidding me? The small stuff is usually the most important ingredients in establishing a successful business.
The example of a buy/sell clause in a shareholders agreement is another example of a detail or small stuff, which, if overlooked, can literally destroy a business. When it comes to cost and revenue drivers, lacking a crystal clear sense of what influences each one, and how costs and revenues move together (or don’t) can be catastrophic. This is not meant to encourage micro-management. Knowing the details is important. What you do with that knowledge is another thing altogether.
9. Entrepreneur Secrets to Learning About Success and Failure . . .
We can learn from success. We can learn from failure. We can learn from our own experiences and from what happens to others. We can learn from what we see and hear today as well as from history.
Learn from our daily lessons. Bad choices will provide you with a lesson learned. Good choices will do the same thing. Learn from everything and listen to others when they speak. When the entrepreneur stops learning, the world moves past us. Ask yourself what really new thing you’ve learned in the past 24 hours or the last week. And if you can’t, watch a TED talk, pick up a magazine you’ve never read before, or find a blog that sounds interesting. It might not help, but it’s hard to imagine how learning something new will do you any harm. Secrets to a successful entrepreneur is to be constantly learning. Some successful people read a book a day or a book week. No kidding!
10. Don’t be an AssH*le!
If you want to build an organization with great people, then you need quality people with great attitudes to be part of your team. You do not attract quality people by being an asshole.
The best people will exercise their options to work with the best situation they can find. Quality people have options – YOU may not always be their only option.
You might be a technical genius, a visionary thinker, and/or a world-class salesperson. But that doesn’t mean you can’t also be kind, considerate and empathetic. The best organizations in the world (armies or companies or churches) are made up of volunteers – people who passionately believe in what they’re doing and choose to be there. If talented people are in your organization despite you rather than because of you, sooner or later they’ll be somewhere else.
Laziness. Impatience. Unpredictability. These are hardly virtues and it’s a list unlikely to appear in anyone’s advice column on how to get ahead in life. But I do believe these are characteristics that shape our lives – as do our inner selves. We don’t have to be proud of these particular aspects of human nature, but we should at least acknowledge them.
11. Don’t Cheat Your Customers
Businesses who cheat their customers on a regular basis usually do not last very long. Negative comments to others travels faster and to more people than positive comments. Building a trusting relationship with customers is vitally important to life of a business. A business simply will not survive if they “feel” cheated. Loyalty is everything when starting a business. Loyalty creates repeat business and keeps customers from running to the competition. Trust building is a big secret with successful entrepreneurs. Discover a few of the best mentors that will help you succeed faster and easier.