33 Affordable Ways To Promote Your Business

33 Affordable Ways to Promote Your Business

affordable-promotionWhat’s the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when you’re on a low budget? How can you get the word out about your business in the most affordable way?

1.KNOW WHO YOUR AUDIENCE (BUYERS) ARE.  What do they look like?  Who are they?  What is the age group?  What are their hobbies?  What are their interests?  Do you work full time or part time?  What is their income level?  When you know who your market is, then you fit your promotional strategies towards your target market.

2. If you don’t have a website – get one quickly. If you can’t afford to have someone custom-design your own.  It’s easy with WordPress. There are millions of websites created every day using WordPress.  They also have “plugins” that are free and can help enhance the features of your site.  Make time to learn WordPress – it will be a great investment of time and energy.

3. Set up a listing for your business in search engine local directories.
Google and Bing both offer a free listing for local businesses.
To get listed on Google, go to Google My Business.
To get listed on Bing, go to Bing Places for Business
Yahoo charges for local listings, but you get listed on a lot more than Yahoo if you buy their service. The service, called Yahoo Localworks, costs $29.99 a month and lists you in 50 directories including Yahoo Local, Yelp, WhitePages, Bing, Mapquest and more. The benefit of paying: You have a single location to enter your data to make it consistent and available on multiple online directories that your customers might search to find what you sell.

      1. Set your business profile or page up on Linkedin, Facebook, Google Plus and Twitter. Be sure your business profile includes a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.  A great way to PROMOTE your business.
      2. Business Cards and postcards (used as fliers) are always an inexpensive method to promote your business.  Place all your contact information on your business card or postcard.  Your website and email address should be printed and easily seen Promote your business today.
      3. Make sure to utilize an affordable email service, and send an email newsletter and/or promotional offers to customers and prospects for your business.   An email service (see Resources at the top of this website)
      4. Get your business cards into the hand of anyone who can help you in your search for new clients. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
      5. Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have bulletin boards where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
      6. Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
      7. Join clubs or organizations who target your customers. If they charge a fee, then pay it.  It could be a great investment. If the group has a website and publishes a list members on the site, make sure your name and website link get added.
      8. Get involved in 2 or 3 groups. That will give you more opportunity to meet possible prospects. Do not be an opportunist.  People recognize a greed hustler and they will avoid you. Bond with the group on other levels without a sleazy sales pitch. Help them with their problems first.
      9. Publicize the most unique asset about you or your business. Send out press releases to local newspapers, radio stations, cable TV stations, magazines whose audiences are likely to be interested in buying what you sell. Be sure to post the press releases on one or more online press release services, too, being sure to include links to your website. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of “art” (drawings or photos) to fill space and break up the gray look of a page of text.  Another great way to Promote.
      10. Write an article illustrating your expertise in your market Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article. If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too.
      11. Publicize your publicity. Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity. Make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service. The publicity clips lend credibility to the claims you make for your products or services.
      12. Request work or leads others. Contact nonprofit organizations, schools and colleges, and even other businesses that have customers who may need your services.  This is invaluable – great way to promote.
      13. Network with others who earn a living in the same industry. Let them know you are available to handle their work overloads. (But don’t try to steal their customers.
      14. Make yourself available as a speaker. Industry conferences, volunteer organizations, libraries, and local business groups often need speakers for meetings. You’ll benefit from the name recognition.
      15. If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested. Or, teach others how to use some tool you use in your work.
      16. Create unique Youtube videos.  Also-sharing and slide-sharing sites.
      17. Find out what federal, state, and local government programs are in existence to help you get started in business. Most offer free business counseling, and some can put you in touch with government agencies and large corporations that buy from small and woman-owned businesses
      18. If you’re a woman-owned or minority-owned business look into getting certified by private, state or federal organizations. Many purchasing agents have quotas or guide for the amount of goods and services they need to buy from minority- and woman-owned businesses.
      19. Send out sales letters or postcards to everyone you think could be able to use what you sell. Be sure to describe your business in terms of how it can help the prospect.  Develop an ELEVATOR PITCH.  Promote your business to others with a short 30 second pitch – learn how to describe your business and the greatest benefit in 30 seconds.
      20. If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle. That way your means of transportation becomes a vehicle for advertising your business. If you don’t want the business name painted on the vehicle, consider using magnetic signs.
      21. Get on the telephone and make “cold calls.” These are calls to people who you would like to do business with. Briefly describe what you do and ask for an appointment to talk to them about ways you can benefit them.
      22. Get samples of your product or your work into as many hands as possible.
      23. Offer a free, no obligation consultation to people you think could use your services. During such consultations offer some practical suggestions or ideas–and before you leave ask for an “order” to implement the ideas.
      24. Always ask for referrals. Ask existing customers, prospects and casual acquaintances. When you get them, follow up on the leads.
      25. Utilize the famous word of mouth method. Instead of (or in addition to) selling your products yourself, look for affiliates, resellers or people who will generate leads for you in return for a commission on sales.
      26. Create an Arrangement with other businesses who serve the same market, but sell different products and services. Make arrangements to pass leads back and forth, or share mailings.
      27. Have sales letters, flyers and other pertinent information printed and ready to go. Ask prospects who seem reluctant to buy from you: “Would you like me to send information?” Follow up promptly with a note and a letter that says, “Here is the information you requested.
      28. Run a contest. Make the prize something desirable and related to your business — it could be a free gift basket of your products, for instance, or free services.
      29. Utilize all the pay per click methods on the Internet.  They can become fairly handy. If you are not yet advertising on search engines search for offers that give you $50 or $75 in free advertising to start.
      30. Buy Ads in ONLINE newsletters.  Newsletters can have thousand of subscribers.  Request your promotional email to be blasted out to thousands of their subscribers for a fee.  It works.  See Mentors.

11 Entrepreneur Secrets

Entrepreneure cater to fat-lazy-slobs AmazingBizsecrets.com1. It’s Sad to Say, but Most People Today Are Fat Lazy Slobs . . .

Sad but true.  Most people today are fat lazy slobs.  They are spoiled rotten on technology and expect instant gratification.  Discover 11 entrepreneur secrets you did not know existed.

This may sound harsh.  Technology has made most people fat and lazy.  Whenever possible, people will seek to accomplish whatever needs to be done with as little effort as possible.  Be careful about inventing anything where the human must put out much effort.  Seriously!

Think of the most successful innovations in the past year, or the past decade, or even the past century. Now ask yourself whether they involved reducing effort or made our daily lives harder and in fact required greater effort. Whether you thought of automobiles, computers, mobile phones or – my personal favorite – the TV remote control, reducing effort (or increasing efficiency) pays dividends.

Despite all the Nutritional Knowledge and 24 hour Fitness Centers – Americans are Getting Fatter and Obesity is Increasing More Than Ever!

Technology is not only dumbing us down, but people are getting fatter and lazier too.

If you’re a business owner, I don’t think I would put my lifesavings into creating a business around anything that requires a human to put out much effort.

 Entrepreneurs should be cautious when trying to launch a new product or service that requires users to climb much (or any) of a learning curve. The magic of Apple devices has long been their intuitiveness. Easy-to-use doesn’t guarantee success, but “putting out effort” is a recipe for disaster.

Laziness is also found in how we think in regard to how much mental energy we exert to solve problems. Findings are discouraging: we tend to do the bare minimum and end up making serious errors of judgment as a result. In a nutshell, thinking is hard work and we don’t do any more work than absolutely necessary (and often not even that much). Given a choice between exerting more effort (mental or otherwise) or a little less, how many of us choose to work harder? That’s right – as a society, we have become fat lazy slobs!

2. Most People Are Into Instant Gratification . . .

WE WANT THINGS NOW!  We want things to be easier, we also want them to happen faster. As in, right now. Not later. How long are you willing to wait for a web page to load? How do you react to being put on hold? For most of us, the answers are: not very long and not very well.

The lessons for us? If we can delay gratification, we can attain some significant advantages. But as entrepreneurs, we should be just as wary about launching a business that requires our customers to wait or takes much effort. The success of the fast food industry should tell us all we need to know about the value of instant gratification among the fast lazy slobs of today.

3. Patience and Good Things Will Happen

Despite the tendency of people to prefer instant gratification, the process of starting and building a new business is slow and deliberate, without INSTANT rewards.

There are always a few exceptions – Facebook is often cited – but the definition of an exception is that it isn’t normal. And the greater the degree of novelty, the longer it will usually take to educate and persuade potential customers. That’s not to mention the core activities of developing the product, building a team and raising the capital to pay for everything.

There is a quickening happening in our world.  The days fly by. Time seems to evaporate, leaving us scrambling to catch up. Watch entrepreneurs working during the start-up phase of a new venture and you’ll find them working whenever they’re awake; they almost never sleep. They’ll tell you it’s because there never seems to be enough hours in the day.

4. A Good Team With a Good Idea

It is vitally important for any successful business to find a group of people who work well together.  Mixing their strenghts and weaknesses is an art. Establishing a TEAM of people with the skills to make a business run like a well tuned engine is incredible.

Investors are fond of saying they’d rather bet on an “A” team with a “B” idea than a “B” team with an “A” idea. They know that business models change, technologies evolve, and customer tastes are in a constant state of flux. Those same investors will tell you that most business plans are obsolete the second they come off the printer.

Simply put, there’s no substitute for being part of a market. There’s tremendous value in simply getting started and learning as you experience the daily activities. The process of trying, fixing, and trying again is how entrepreneurs figure out what their customers really want and what it will take to deliver against those expectations.  Entrepreneur secrets are always found in the way he runs a business.

5. Entrepreneurs Know they Must Work Hard to Create A Dream Business.

Harvard Professor Michael Porter describes the essence of strategy as “deciding what not to do.” Leaders who aren’t able to make tough choices doom their organizations to mediocrity when they do too many things in an adequate way and nothing with excellence as the desirable standard. The hardest thing for a new company to do is say “No” to a customer. But if you chase every shiny penny you see on the sidewalk, you shouldn’t be surprised if you end up somewhere you didn’t want to be. Businesses evolve, but they can’t be everything to everybody. Recognizing when trade-offs have to be made, and having the mental discipline to make hard choices often separates the winners from the losers.

6. SH*T Happens!

Entrepreneurs expect many things to go wrong. Entrepreneurs and business owners always do the best they can.  When things do not go as planned, then the secret of the entrepreneur will simply find a quick solution.  Often times, business is about putting out daily fires.  A big secret of most entrepreneurs is this;  every problem has a solution – however, it’s up to the knowledge of a business owner to find the best solution possible.  If you do not want to be a problem solver, then do not be a business owner.  Just get a job, show up and collect a paycheck.  Many times, an entrepreneur wants a successful business so much, that they will hire a mentor or business coach to help guide them.

7. An Entrepreneur Will Take Care of Himself or Herself . . .

A good balance of nutrition and exercise is an important secret among successful business owners.  Staying fit physically, emotionally and mentally is extremely important to achieve all the hard working goals.

It almost never fails. When a person neglects their body, then their emotional and mental minds are also damaged.  Before long, their business will suffer, then it may go out of business.  The business owner and the business must remain healthy and strong.  Another entrepreneur secret.

In order to accomplish all the daily, weekly and annual goals, a business owner must stay strong.  Fatigues will destroy a business owner.  Business owner often believe in power naps.  Getting plenty of restful sleep is important.  A fresh and focused mind creates great decisions.

8. People Who Say “Don’t Sweat the Small Stuff” . . .

Don’t sweat the small stuff?  Are you kidding me?  The small stuff is usually the most important ingredients in establishing a successful business.

The example of a buy/sell clause in a shareholders agreement is another example of a detail or small stuff, which, if overlooked, can literally destroy a business. When it comes to cost and revenue drivers, lacking a crystal clear sense of what influences each one, and how costs and revenues move together (or don’t) can be catastrophic. This is not meant to encourage micro-management. Knowing the details is important. What you do with that knowledge is another thing altogether.

9. Entrepreneur Secrets to Learning About Success and Failure . . .

We can learn from success. We can learn from failure. We can learn from our own experiences and from what happens to others. We can learn from what we see and hear today as well as from history.

Learn from our daily lessons.  Bad choices will provide you with a lesson learned.  Good choices will do the same thing.  Learn from everything and listen to others when they speak.  When the entrepreneur stops learning, the world moves past us. Ask yourself what really new thing you’ve learned in the past 24 hours or the last week. And if you can’t, watch a TED talk, pick up a magazine you’ve never read before, or find a blog that sounds interesting. It might not help, but it’s hard to imagine how learning something new will do you any harm.  Secrets to a successful entrepreneur is to be constantly learning.  Some successful people read a book a day or a book week.  No kidding!

10. Don’t be an AssH*le!

If you want to build an organization with great people, then you need quality people with great attitudes to be part of your team.  You do not attract quality people by being an asshole.

The best people will exercise their options to work with the best situation they can find.  Quality people have options – YOU may not always be their only option.

You might be a technical genius, a visionary thinker, and/or a world-class salesperson. But that doesn’t mean you can’t also be kind, considerate and empathetic. The best organizations in the world (armies or companies or churches) are made up of volunteers – people who passionately believe in what they’re doing and choose to be there. If talented people are in your organization despite you rather than because of you, sooner or later they’ll be somewhere else.

Laziness. Impatience. Unpredictability. These are hardly virtues and it’s a list unlikely to appear in anyone’s advice column on how to get ahead in life. But I do believe these are characteristics that shape our lives – as do our inner selves. We don’t have to be proud of these particular aspects of human nature, but we should at least acknowledge them.

11.  Don’t Cheat Your Customers

Businesses who cheat their customers on a regular basis usually do not last very long.  Negative comments to others travels faster and to more people than positive comments.  Building a trusting relationship with customers is vitally important to life of a business.  A business simply will not survive if they “feel” cheated.  Loyalty is everything when starting a business.  Loyalty creates repeat business and keeps customers from running to the competition.  Trust building is a big secret with successful entrepreneurs.  Discover a few of the best mentors that will help you succeed faster and easier. 

Success Formula

Success Formula - amazing biz secretsMany new entrepreneurs who dream of FAST success should use the “Success Formula”. This is not a joke. There is a certain success formula and it’s easy to implement.

Instant messages, instant views, instant videos … it’s very easy to want instant success.  If it doesn’t happen then we become frustrated.  Naturally, you should never believe the hype that scammers use to feed off of desperate dreamers. They tap the greed of those who dream of overnight success.

You must follow a simple fast success formula.  Use this simple formula and it will be difficult to fail – matter of fact, it will almost guarantee success.

First, You MUST Know The Path and The Direction You Need and Want To Go.

You need to know WHY you want to do this project or business.  Do you have a clear vision of your project and the direction you want the project to go?  Once you answer these questions, then you can decide on the fastest way to get there.

It doesn’t matter what type of business you want to start or own. The success formula will work with small businesses, networking, home based businesses and even professional services.

When you can vision your final destination, then it is much easier to map out a daily plan of action to get there.

Second, networking with others who can use their experience and knowledge to help you get to your final destination. The Success Formula will help You Get There Faster . . .

There is a ton of specific knowledge that can help you get exactly where you want to go.  You most discover exactly how to meet those with specific knowledge that can show you how to get there.  This one secret SUCCESS FORMULA will speed up the process dramatically. This is how you can become an almost instant success.

When you learn the secrets of tapping into the wisdom and knowledge of others, then you’ll start moving down your path faster than you ever thought possible.  Doing it by yourself and using trial and error will only waste time and money.  You can explore your own creativity once you get your business on the right track.

When you meet these people who are experts in their field or in the area of expertise you wish to excel, then you can use their roadmap because they used it to get where they are today.  Asking the right questions on how, where and why are all part of the success formula.  Experts know the roadmap because they already walked the path.

Third, it’s time to spread the word and make things happen once you know how. Fast Success is right around the corner.

Now that you connected with the right mentor or coach and you understand the roadmap, it’s now time to go to work.  This is the simple success formula that most people do not know.  It’s so simple that most small business people over-look.  You cannot expect to know everything. You must remain humble and never be arrogant.  Humble yourself and ask others for guidance.  You must seek out those who KNOW.

Knowledge is power and it will always take you where you want to go. Knowing the  “right” mentor is great, but that’s just the beginning.

Connecting with a great mentor will be a large part for your fast success, but now it’s your job to follow the roadmap.  It may be a lot of work depending on your why and your goals.

Now it’s your job to start using the roadmap to start connecting with as many people as possible.  The more people who know about you and your ambitions, then more successful you will be.  The amount of income you earn will always be correlated to the amount of people that are effected by a positive experience your business provides.

Connections are the foundation of any meaningful work or business. It doesn’t matter how brilliant you are, how groundbreaking your work is, or how useful your discoveries are … if you don’t connect with someone else, then nobody knows about it. And if nobody knows about what you do, then you can’t make a difference or be successful or provide a life-changing experience for others.

This means that, if you’re truly serious about becoming a FAST success, then you need to commit to learning how to spread your message. In an age where anyone can create content with publishing, writing, videos, podcasts, blogs, social media, and more, it has become critical to develop the skill of capturing attention.

What should YOU do now once you have the Success Formula . . .

Stop procrastinating.  Find a great mentor or coach for fast success. Get very clear about why you do what you do. Know the direction and why you’re going a particular direction.  Ask the best questions and work closely with the mentors you connect with.

Once you know where you want to go, then start seeking out people who are already there. The influencers, decision makers, mentors and connectors. Get to know them and they will kindly show you the valuable and important directions and which path you should go.

Share your vision with others while using all the various instant technologies. No matter what work you do, learn how to share it with others and capture their attention.   When you’re successful and you’ve reached your final destination – maybe you would like to be a mentor for another struggling small business person.  Wouldn’t that be great?